Ajayi Philip Ibukunoluwa

Marketing Operations & Automation Specialist

ajayiphilip84@gmail.com+234 814 945 9457Linkedin.com/in/ajayi-philip-763235169Lagos, Nigeria · Remote worldwide

Professional Summary

Marketing professional with 5+ years of hands-on experience managing marketing campaigns, social media, lead generation and marketing automation for clients in Nigeria and the USA. Strong at getting systems and back-office processes in place, structuring tasks, and using automation and CRM tools to reduce manual work and keep leads moving through the pipeline. Organised and proactive across marketing execution and administrative operations, with an AI and technology background that adds a practical edge — turning ideas into clear, repeatable, measurable workflows.

Core Competencies

Marketing OperationsLead Generation & ManagementCRM (GoHighLevel, HubSpot)Lead Qualification & SegmentationPipeline & Follow-up ManagementSocial Media Management (Instagram, Facebook, LinkedIn)Content Calendars & SchedulingCanva DesignEmail Marketing & AutomationWorkflow Automation (n8n, Make.com)Process Improvement & Back-office SystemsGoogle Ads, Meta Ads, TikTok AdsGoogle Analytics 4 & ReportingAI Agents & AI-enabled AutomationProject Coordination & AdministrationWeb & Landing Page Updates (WordPress, Wix)

Professional Experience

Project Supervisor & Team Lead

Streamline Technologies

Jun 2026 – Present

Lagos, Nigeria

  • Supervises installation and field work across Lagos; coordinates field teams.
  • Owns data collection, field coordination and reporting.

Paid Media Strategist / Digital Marketer

Deapok Health Management

Oct 2020 – Apr 2026

Lagos, Nigeria

  • Owned end-to-end paid advertising — strategy, targeting, creative and optimization — for a healthcare business.
  • Designed conversion-focused funnels from awareness to booking, including email automation for lead nurturing.
  • Built optimized landing pages for paid traffic.

Digital Marketing Specialist

OCR Marketing Solutions

Jul 2021 – Mar 2026

Remote, USA

  • Planned and managed Google Ads and Meta Ads lead-generation budgets between $500 and $2,000 per month across multiple industries.
  • Optimized toward cost per acquisition with conversion tracking, attribution and A/B testing frameworks.
  • Built automated reporting dashboards aligned with revenue and lead-quality targets.

Social Media Marketer

Skynex

Dec 2024 – Feb 2025

Freelance, USA

  • Managed paid and organic campaigns across Instagram, Twitter and LinkedIn.
  • Ran Facebook Ads with creative testing and bid optimization; developed content calendars tied to campaign goals.

Social Media Strategist & Paid Ads Marketer

One Stop Autobody & Paint

Apr 2022 – Oct 2024

Remote, USA

  • Executed Facebook, Instagram and Google Ads campaigns for an automotive services business.
  • Refined audiences and ran creative tests to lower cost and improve account quality.

Certifications

HSE 1, 2 & 3 — Health, Safety & EnvironmentGoogle Ads Search & DisplayGoogle AnalyticsJobberman Soft Skills Training

Tools & Platforms

Google AdsMeta Ads (Facebook & Instagram)TikTok AdsGoHighLevel CRMHubSpotEmail Marketing & Automationn8nMake.comGoogle Analytics 4Google Tag ManagerData StudioCanvaWordPressWixNotionTrelloGoogle WorkspaceMicrosoft Office

Education

B.Sc. Human Anatomy

Federal University of Technology, Akure (FUTA) | 2024 · NYSC completed

Availability

Remote, Lagos-based. Part-time (Tuesdays - Thursdays, 9 AM - 6 PM). Available to start immediately.